By Sylvania Tse
There is no silver bullet to increase sales. However, an integrated marketing and PR strategy can be one key to unlocking sales. Below are four tips for boosting lead generation and accelerating sales through PR and media relations.
- Strategic media placements can help not only with general awareness for your company, product or service, but also with lead generation. Coverage in the precise publications that your target audiences read and with finely tuned messages about your value proposition, customers’ successes and differentiators can drive traffic back to your site and generate leads for your sales team to nurture.
- What happens to people who read your coverage and are interested in your product or services? Where do they go next? Most likely, it’s to your website to learn more. Make sure you make it easy for referrals to become leads – not only by making sure you have the right content on your site to help prospects along the funnel, but also by making sure you have a way to capture leads. This means, at some point, you need a way to get their information. While a generic “contact us” form might work, it’s less effective than gating premium content that people are willing to trade their email address to access. And once you have that information, you can nurture prospects and move them closer to a sale.
- Press coverage, along with mentions in industry analyst reports and product reviews, can offer third-party validation for your product and service, which can go a long way in nurturing your prospects and hopefully converting them. But first, you need to arm your sales team with this tool – make sure they know what collateral is available for them to reference with prospects. And make sure your press mentions are visible on your site for all visitors – whether prospects, media or otherwise.
- Measure your activities and their results with tools like Google Analytics, HubSpot, Marketo, Bizible and many more. These tools can help you uncover valuable insights into which media placement is driving the most traffic to the site, which placements are generating leads, what site pages are capturing visitors’ attention and more. When you have this data, not only can you report back to your CEO how PR impacted sales, but you can act on these insights to continue your success.
Mainstream advertising is expensive cluster bombing which brings ad-blocking, whereas sponsored posts in excellent blogs, such as Venitism, bring quality clients at low cost. Small is beautiful! Most organizations are now marketing with sponsored posts, going beyond the traditional sales pitches and instead enhancing brands by publishing or passing along relevant information, ideas, and entertainment that customers will value. Sponsored post is the most respected social medium. https://venitism.wordpress.com is a platform of unique sponsored posts, costing only one hundred euros.
The success of sponsored posts has radicalized the way companies communicate. The sponsored post revolution signals more than a mere marketing fad. It marks an important new chapter in the history of business communications, the era of corporate enlightenment. The phenomenon of sponsored posts has unfolded rapidly because it responds to consumer preference. Most people would rather learn about a company via a sponsored post than an ad. Sponsored posts in Venitism allow companies to react in real time, provide increased transparency, and create a strong brand identity at a fraction of the price of traditional marketing tactics, and in less time.
Sponsored posts in https://venitism.wordpress.comcan be the means by which a brand shapes and impacts business and consumer landscapes. Sponsored posts can be a thoughtful investment in a company’s legacy. Armed with quality sponsored posts, corporations can become thought leaders, change agents, and experts. They can, in fact, become enlightened. Branded content is a powerful movement, and for good reason. In an always-on digital world, netizens have places to go and destinies to meet. To get their attention, you have to offer something valuable in return with no more than a couple links. Great stories persuade by uniting an idea with an emotion. Weave a story with information that makes your audience’s heart beat faster, and you have a good chance of winning them over.
https://venitism.wordpress.com offers sponsored posts for companies that want to highlight their thought leadership expertise, while gaining objectivity and credibility through content marketing initiatives. As a sponsor, your company can gain a powerful advantage, exceptional visibility, and access to a global audience for only one hundred euros! Venitists have power, influence, and potential. They are successful executives, independent thinkers who embrace new ideas, rising stars who are aiming for the top. Our readers demand accurate, original reporting, untainted by establishment spin and linkbait. Venitism is a first-in-class blog that provides warp speed, on the ground reporting from anywhere in the world. For more information, email firstname.lastname@example.org