By Louisa Karam

This summer is hot! But is your business? Summer is a great time to reach out to more local prospects, so don’t let your online presence or digital marketing suffer in the heat. Instead, get your business on this summer’s hot list with these quick tricks.

Updating your social media pages is a quick and effective way to reach your target audience. Remember to keep posts relevant, and maybe even change things up by posting seasonal content for the summer.

Another great way to update your business’s web presence is by optimizing your online reputation. Make sure you know what your customers say about your business on social media and other review sites. The last thing you want to do is to ignore negative comments about your business.

One often forgotten way to enhance online presence is through updating your company’s information on listing sites such as Yelp and Google My Business. You wouldn’t want vacationers to look up your business on a listings site only to find incorrect or out of date information, would you? So keep relevant directory listings updated or partner with a digital marketing company to manage them for you.

While some may think Facebook is old news, the average American spends 40 minutes on Facebook per day. This is the longest amount of time spent on any social media platform. Facebook has 1.94 monthly users, so there’s a large pool of prospects for you to potentially reach, and Facebook’s targeting capabilities allow you to show your ads to users based on information like their age, interests, geographic location, and more, so you know your ads are reaching the right audience.

Invest in SEO

Take your business to the next level by improving your SEO. This will allow your business to stand out amongst the 1.2 billion other websites on the internet. SEO, or search engine optimization, is a digital marketing technique that allows your website to attract more visitors and can result in an increased return on investment for your business. Some tips to strengthen your SEO are to:

Have a mobile-friendly website: Search engines like Google, Yahoo, and Bing reward websites that are easy to view and use on smartphones. This also improves user experience and makes it easier for visitors to engage with your website.
Focus on the right keywords: Keywords are the foundation of great SEO. Read this blog post, 5 Expert Tips to Find SEO Keywords for Your Website, for more information.
Make sure your site isn’t slow: Your website should take no more than four seconds to load; otherwise, it might be too slow, and prospects may leave your site.

Start Retargeting

This digital marketing tool keeps businesses relevant and top-of-mind for searchers and site visitors. Retargeting display ads aim to grab the attention of prospects and bring them back to your website so they convert and become your customer. Different types of retargeting include search, site, and Facebook retargeting.

Keeping your business’s digital marketing strategy updated and top-of-mind is important during any season; however, if the summer is slower for your business, it can be the perfect time to put in some extra focus before the busy holiday season starts in a few months.


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