The 2nd Global Virtual Reality Conference (GVRC) was held at The China Europe International Business School (Shanghai Campus). As the top event of the global virtual reality industry, GVRC brought together world-class heavyweight speeches, nearly ten roundtable forums, leading developer sharing events, carefully-arranged top-grade investment roadshows, the most cutting-edge product releases and the most diversified VR/AR/AI technology exhibitions. GVRC comprehensively demonstrates the highest level of VR technology industry.


As one of the co-hosts, China Mobile Migu Video Technology Co., Ltd. gives full play to its product “Migu Live Show”, makes use of its own cloud service platform “Migu Cloud“, and provides a VR live show, a 360° panoramic live show and other live services for GVRC. In addition, GVRC is broadcast on Facebook, Youtube and other overseas video platforms under synchronization so that global users can attend GVRC in an immersive way through the latest VR live show technology.

It’s become the norm that we think about innovation as an input with a high tech output. But it’s much more than this, it’s related to new ideas and a new way of doing things; it’s definitely not all based on complexity or new technology. In fact, innovation can be a new way of doing things within an established traditional paradigm. Put another way, you can have innovation without the constraint of technology.

We are creating an excuse landscape around our businesses. Too often we fall in to the trap of saying we don’t have access to a certain technology, therefore we’re out of the innovation game. It’s not true, innovation can come in many guises and can spring out of the most constrained, unlikely places.

In addition to the excuse landscape there a number of common fears and barriers that put the brakes on innovation within our organizations. The fear of failure, a risk averse senior management, a fear of sharing ideas or a mismatch between company vision and company leadership.

There can be a misalignment between strategic direction, new ideas and management execution practices. There is a real need for companies to self-reflect on their own behaviors and look at where they are encouraging or creating barriers to innovation.

The key question for business is, can we systematically continue to deliver the core business while creating an environment that fosters innovation? this is the tricky balance at the heart of businesses seeking more innovative practices. Leaders need to find a way to continually deliver systematic and methodical results for their business whilst generating new ideas.

There are real challenges here for business leaders as the Bi-Polar Challenge. Businesses have to focus on the key drivers of scale; efficiency, repetition, process, and hierarchy while also getting comfortable with wasted efforts associated with searching for new ideas and taking risks. Embedding innovation can be seen as a process of self-destruction with self-undermining results, meaning a company needs to commit time and resources to self-reflection, playing with new ideas and taking risks. It’s here where business can become unstuck, but it’s also where businesses can learn a lot from the research and those who’ve successfully juggled the demands of scale, stability, and innovation.

The first step towards success is to create a dedicated innovation function with a framework that fosters new ideas and innovation. There is not a one size fits all framework here, rather a group of principals from which business can build their own framework that suits their business model and culture. One such principal is the need to build a network that transfers and shares information openly within an organization. Networks within businesses are pivotal to the sharing of ideas but are also crucial when it comes to picking the good ideas and investing in them. Ideas are like signals and signals can get weakened or strengthened within a network.

There’s a powerful message here for senior leaders as the success of these networks largely comes down to how they are managed. If senior managers are effective at identifying ideas and exploring them then innovation will start to blossom, but if the opposite is true and managers either don’t have the time, inclination or ability to support the network then the innovation project will quickly wither on the vine. So a couple of starting questions for any senior leader looking to innovate should be how healthy are your information networks and how good are you at picking up the signals.

Big data and the Internet of Things is set to transform industrial processes, but it’s an open question which companies will ride that wave.  Across the globe, industry is about to change. Big data and the Internet of Things are going to transform industrial processes over the coming decade in the same way that the consumer world was transformed by the internet over the past decade. In this process, there will be leaders and then there will be followers.

There are already concerns that Europe will miss the boat on the industrial internet, in the same way it missed the boat for the consumer internet, because of imperfect regulation on this continent. The industrial internet is set to transform sectors such as manufacturing, logistics, energy, health care and transport. But if Europe doesn’t strike the right regulatory balance, those innovations will be developed not here but in North America and Asia.

One of the biggest regulatory concerns in Europe is about the portability of data, and the barriers that exist in this still fractured digital market.

When we are talking about the Internet of Things, we are talking about machines that will be able to communicate with each other and perform some activities through this communication. In this process, when we cross the borders of a country, we expect all the digital services we were receiving in one country, we should receive in the other. Europe should be able to guarantee the continued provision of services, without any dependence on location.

European legislators are hearing this complaint a lot from companies. Ensuring the free flow of data in the EU is crucial if we want to keep pace with Asia and North America. Data localization rules in different member states inhibit growth and are a barrier to the much-needed investment in infrastructure and innovative products and services.

Data protection is another thorny issue of EU legislation that could hold back innovation in this field. EU’s increasing data privacy legislation runs the risk of stymieing growth.  We don’t buy the premise that legislation drives companies to innovate. We see legislation doing the opposite. The first thing we need to do is legislate less. We need a less complex general data protection regulation, one that ensures more certainty about data flows. That data needs to come freely within the EU and into the EU, so that companies aren’t told where they can keep their data centers.

Data security is a real concern. Data portability is an important issue, but so is data privacy. The question is, how can we harmonize these tools so that we have the confidence to feel safe.

When it comes to digitalization, there is much fear among the public that it will lead to a loss of jobs – especially in sensitive industrial areas. Worker protection is another legislative area in the EU that companies are concerned could hold back innovation and actually end up killing jobs.

The risk of losing jobs is there, and it is serious, because robots can replace people. But it depends how we are defining a job. Technology brings new opportunities for employment, and in the first preliminary steps in this era we have already seen a lot of new forms for getting income.

Some job losses may be inevitable, but can be replaced by new opportunities. digitalization is an opportunity rather than a threat. We have gone through changes before – look at the rise of information technology in the 1980s and 1990s. These have been for the better in the long run in terms of job creation. Maybe some low-skilled jobs will become replaceable, but there will be different jobs in their place.

The government’s role then is to make sure that workers are appropriately skilled up to be ready to slot into those new jobs. One of the key things we need to do legislatively at member state level is make sure there’s proper training at schools, so that everyone who enters the work market is skilled up.

European legislators will continue to grapple with the thorny issues of data portability, data privacy and worker protection. But it is important that they get it right quickly. Because if the legislative playing field in Europe is not prepared for the coming industrial internet revolution, Europe could miss the boat once again.


Society is going through a transformation the likes of which hasn’t been seen since the Industrial Revolution. The rapid pace of change has created much anxiety across the world, as evidenced by this year’s political developments. At the same time, the digital transformation of society is presenting new opportunities to make the world a less scary and more comfortable place. It is innovators who are most tuned in to the possibilities, rather than the perils, of this new world.

CEOs who want to succeed in the business of making and marketing beautiful products or experiences, must first need to be able to discern what’s beautiful. Aesthetics cannot be outsourced to the creative department; it has to start with the leader.

It’s important for senior executives to possess a combination of aesthetic intelligence and aesthetic empathy, good personal taste combined with a good understanding of what pleases others. They need to understand how to engage the senses and elicit delight. People do not need more stuff, but they do need pleasure, and aesthetics is a powerful way to deliver it.

There is a role of aesthetics in strategy, organizational structure, succession planning, and investment allocations. There are ways in which aesthetic value creates financial value. Aesthetics matter. The business of aesthetics is built on storytelling, too. You can have a well-developed sense of what is beautiful and pleasurable, but if you can’t communicate it, you probably can’t execute it, and you definitely can’t scale it.

Most business leaders and citizens say they are feeling optimistic about the fourth industrial revolution. The drive to grasp this opportunity is there, but there is still much anxiety. Executives are quickly adapting to emerging technologies, and are concerned about digital Darwinism, the idea that companies which don’t adapt quickly enough will die out.

Policymakers should create a framework to prepare an environment that can connect young entrepreneurs with real business opportunities. Business leaders and policymakers need to make people feel excited about the changes in the air, rather than afraid of them. The world today looks different than it looked ten years ago. Policymakers should create a framework to prepare an environment that can connect young entrepreneurs with real business opportunities.

The worries of people come down to everyday life. They want something to do, and something to work for. If they don’t have that, they start to have anxieties and fears. Innovation in a changing world can help relieve those anxieties, and Europe is well positioned to offer those opportunities.

It’s very important for us to focus on our strengths, because too often Europeans talk about areas where we are lagging behind. But there are many fields where Europe is leading, like in engineering. We have to create a framework where these people stay here and develop their ideas here. Germany, Sweden and the UK come out on top for having policies in place to encourage their citizens to innovate. France comes out worst of the possible countries listed, while Ireland and the Netherlands are in the middle.

Reducing bureaucracy is the most important thing these countries can do to encourage innovation, followed by encouraging more collaboration between players. A lot of the political disruption that we’re seeing is also a consequence of business disruption and shocks on the labor market from trade, and from technological introductions, so it’s extremely important to address those issues. Businesses are particularly well placed to advise policymakers on what works and what doesn’t work.

As society moves forward in this new digital world, governments and businesses know that they have to do more to make citizens feel like they’re part of the transition. It is likely that some countries will do that better than others. There are time-tested, empirically-proven activities which will help not only retrain the mind towards the habit of creative thinking but also stimulate your environment to create the space for more creative output.

Keep a notebook or voice recorder with you for recording your ideas. Actively recording your ideas positively affirms the cognitive behavior of observation. Crucially it also helps you make associations between remote ideas which is the birthplace of innovation solutions. Creativity is just connecting things. Some obvious examples of idea association that turned into modern inventions include: wheels + gym shoe = roller skates. Also TV + Music = MTV.

Studies have shown that consistently creative individuals tend to approach their challenges from a wide variety of angles. Doing so helps create psychological distance from the problem encouraging abstract thinking, a crucial component in the creative process. Flip the question over or ask yourself from multiple different perspectives and you’ll likely come up with many different answers. For example, what would a child think about this problem?

One of the most famous examples of this in history is when Henry Ford invented the assembly line by moving the cars through the factory and keeping the workers still. There are more recent examples though of how asking a different question yields a successful result. Starbucks – Instead of asking “How can I recreate the Italian espresso bar in the United States?” Howard Shultz instead asked “How can I create a comfortable, relaxing environment to enjoy great coffee?” Instagram – Instead of asking “How to create a great location-sharing app? a better question turned out to be “How can we create a simple photo-sharing app?”

Proximity to the problem as a creative stimulant is starting to get scientific recognition as well. A recent study shows a 2X increase in the number of insight problems that could be solved when participants were asked to think about the source of the task as distant, rather than it being close in proximity.

Creating constraints around a problem can oftentimes lead to greater creativity. Famously, Seuss wrote Green Eggs & Ham after betting that he couldn’t produce a story using less than 50 words. Limiting the nature of a task can bring out your most creative side. For example, in 1907 asthma-suffering janitor James Murray Spangler was in search of a dust-free vacuum cleaner. With limited resources available he concocted a machine from a box fan, a soapbox, a pillowcase, and a broom handle.

Steve Jobs was famous for challenging Wozniak and his team to create the Apple 2 inside a fixed-sized box. He was determined to create a computer for personal usage within a certain set of dimensions and this forced Wozniak and his team to completely rethink the design and technology for the final product.

Research has confirmed what many creatives have said for years and that is that sleeping on a problem leads to greater creativity. Scientists speculate that the low levels of stress during sleep play a role in allowing people to access information from the subconscious and make connections that they would not otherwise make.

A recent study evidenced a 30% increase in creativity of participants immediately after waking up from sleep. Another 25% of people dreamt the solution to a problem they were set before sleeping.

History bears a number of famous examples of creatives talking about the power of sleep. For example, Paul McCartney said the melody for the Beatles song ‘Yesterday’ came to him in a dream. Indeed, some of the most innovative companies in the world such as Nike and Google both promote napping at work.

For millenniums, writers and artists have said that they develop their best ideas during a walk. Now the latest research studies have shown that walking, even indoors on a treadmill, can significantly improve new idea generation both during and shortly after the activity. It is thought the combination of increased blood flow to the brain and the freedom to allow the mind to wander is what makes walking so effective.

History shows us a number of examples worth considering. Some estimates suggest William Wordsworth walked a staggering 180,000 miles his life, which comes to an average of six and a half miles a day starting from age five. In 1941, Swiss engineer George de Mestral invented Velcro after observing the burrs that stuck to his clothing and his dog’s fur during a walk in the woods.

More recently, Elon Musk admitted that the idea for Tesla came to him whilst walking. The stories have recent scientific backing too. A study at Stanford showed that participants achieved a 60% increase in creative output after walking, even inside on a treadmill.

Historical studies of patent records have shown that overall productivity correlates with radical breakthroughs in science and technology. Sheer quantity ultimately leads to quality. The greatest creative geniuses of all time have been shown to have created the largest amount of output. Vincent van Gogh painted every day and became an artist because of it. The more ideas you come up with, the higher your chance of eventually producing a masterpiece.

Pablo Picasso produced over 50,000 works in his lifetime, yet only a fraction were masterpieces. Similarly Thomas Edison came up with 3,000 different lighting designs before the lightbulb. He died with over 1,000 patents to his name.

Many of the most famous ideas, inventions and slogans in the world have come from unlikely, spontaneous and sometimes accidental sources. As a creator, there is no such thing as a bad idea. Combining ideas or repurposing for a new application are both good practice for creating new ideas.

The famous Nike slogan came from a rather unlikely source – spree killer Gary Gilmore, who received the death penalty for murdering two people in Utah in July, 1976. Just before a firing squad did their duty, Gilmore was asked if he had any last words. “Let’s do it” he simply said.

Other odd examples include the Barbie doll which was reportedly inspired by a German sex toy. Also the SuperSoaker which came into being by accident from a NASA Engineer testing a heat pump at work and finding it could spray water. As a cautionary tale not to throw any ideas away: the Post It Note was born from a discarded idea for an adhesive that didn’t work

A relaxed state of mind is vital for creative insights. When our minds are at ease we’re more likely to move our intention inward and make associations from remote thoughts emanating in our subconscious. An ingredient that’s very important for this is dopamine: The more dopamine that is released, the more creative we are.

Typical triggers for creative events: taking a warm shower, exercising, driving home, etc. The chances of having great ideas then are a lot higher. A recent research study indicated that 72% of respondents around the world reported having some kind of new insight in the shower.

Spontaneity, random association and good fortune are at the heart of creativity. To increase your chances of success, constantly expose yourself to new experiences, ideas and ways of thinking, to help create new perspectives. The apple falling from tree was famously how Isaac Newton discovered gravity. He was not alone in serendipitous events, half of patent owners credited a serendipitous event for their invention.

In the always complicated courtship between entrepreneurs and venture capitalists, a reliable seduction line is: I’m passionate, I’m capable, I’m experienced, and I’m part of a strong team.

Entrepreneurs, especially in the tech world, have a lot of levers they can use to attract investors. But if entrepreneurs are not perceived to be passionate, there’s little chance they’ll get funding, and if they can’t demonstrate that they’re capable and experienced, then VCs will pass.

The abilities of a founder and management team are the most important factor driving investment decisions — often more important than even a product or technology itself. In a commonly used metaphor, they prefer investing in the jockey rather than the horse. That is followed by preferences for the entrepreneur’s depth of industry experience, passion, specific entrepreneurial experience, and teamwork.

The average investor evaluates 200 companies a year and invests in just four. Each deal takes an average of 83 days to put together, which includes 118 hours of due diligence.

Founders and management teams doing the rounds in pursuit of investment — especially those at an early stage, or in the IT sector — could give their chances a considerable boost by placing additional emphasis on their personal capabilities, passion, experience, and relationships as a team.

Venture capitalists gauge an entrepreneur’s passion level by their commitment of time, effort, and money to their idea. If you meet with an investor and have a great idea, but you’re pursuing it in your free time, that suggests there’s no passion involved. And if the entrepreneur is bootstrapping their idea, putting their own money into it, VCs really like that. It’s a huge signal about seriousness.

VCs also are looking hard at their suitors’ level of expertise. Because they often specialize in a specific type of investment, they become experts in that area and know how to quickly figure out if an entrepreneur really knows their stuff. Investors can pepper them with questions to which they already know the answers, but they’re interested in seeing how the entrepreneur thinks.

Look at the file-sharing company Dropbox and one of its investors. The VC thought file sharing was going to be a big thing, and he had spent a lot of time investigating this, including meetings with dozens of teams trying to build companies around the same idea. But the investor decided to invest in Dropbox less than an hour after meeting its founders. Why?

The investor realized that the Dropbox team understood the file-sharing concept and its potential much better than every other person he’d met, and they already had a plan to overcome the challenges he anticipated. That’s very important in ensuring that VCs will take you seriously. So whatever idea you have, you have to be very critical about it. This is something you can control. To get on the short lists of VCs, you really have to demonstrate both passion and capability.

Information technology investors tend to be interested in an entrepreneur’s management team, while health sector investors are more interested in products and market forces. California investors often are willing to back less experienced entrepreneurs because there’s an ecosystem in Silicon Valley that can provide an inexperienced founder with all the necessary advice, help, and mentoring they need.

Ever since the economist Joseph Schumpeter immortalized the phrase “creative destruction,” most economists have argued that technology innovation creates both winners and losers — but that the economy as a whole benefits.

It is reported that the 2nd GVRC is highly sought after because it brings together the essences of the whole virtual reality industry, and fully reveals the future development trend of the virtual reality industry, “Professional Segmentation, In-depth Collaboration and Industry Integration”. Dozens of enterprises take part in this grand event, such as ORG, chip giant Qualcomm, network platform service provider Migu Video Technology, etc. They are engaged in hardware, software, cloud services, applications, channels, contents, investments and industry partnership, and play a role in the whole virtual reality industry chain. In the 2nd GVRC, leaders of various industries work together to sparkle the unlimited possibilities of virtual reality industry, and strive to turn “VR+” Dream into reality.

At the opening ceremony on the morning of June 27th, representatives of the whole virtual reality industry chain, leaders on behalf of ODG, SimX AR, Muiqi Video Technology Co., Ltd., Shanghai Jinqiao Export Processing Zone Development Co., Ltd., Kuan Capital, Shanghai Theatre Academy, Shanghai Shining Cloud Information Technology Co., Ltd. and Vanfud Urban Investment and Development Co., Ltd. jointly kicked off a “Release Ceremony of Jinqiao Virtual Reality Industry Map”. This ceremony was presented with the novel AR approach. Eight guests wore AR smart glasses manufactured by ODG, a well-known AR equipment manufacturer in the US. Thanks to the virtual reality hand gesture capture technology, these guests cooperatively completed a 3D composition of Global Virtual Reality Industry Map under a virtual 3D environment. Through the big screen, on-site attendees watched this impressive and fantastic scene in sync. AR signing ceremony fully embodies that GVRC is dominated by technology outlook and virtual future.

Then Zhu Xiaoming (Ph.D., Professor of Management at CEIBS and former President of CEIBS) delivered a welcoming speech entitled “Forging ahead Towards Digital Economy and Intelligent Economy”. Dr. Zhu Xiaoming comments: “If any traditional industry makes no attempt to make aggressive progress, it will be overshadowed by digitalization and intelligentization process (including education industry).”

Afterwards, Sam Rosen (Research Managing Director and vice president of ABI Research) delivered a keynote speech entitled “AR/VR Industry Overview”. He stressed that VR and AR industries will develop at a skyrocketing speed in the next decade. AR will achieve new vertical diffusion in manufacturing and industry. The education sector will witness the new breakthroughs in VR.

Ralph Osterhout, CEO of ODG (a well-known US AR equipment manufacturer), made a keynote speech entitled “MR Innovation and Development”, and focused the future development trends of AR/MR and other types of headset computers.

Paul Humber (Senior Director of NFC, General Manager of NFC Infrastructure & Consumer Product Line) shares ideas on the ways NFC technologies connect the virtual world and real world. NFC is a world leader of intelligent chip industry. He points out that NFC technologies create an intuitive bridge between virtual world and real world, and achieve a wide range of inclusive connectivity experiences with incomparable cost-effectiveness.

Hugo Swart (Head of IOT Business and Head of Wearing Equipment at industry giant Qualcomm) showed a stunning virtual reality solution. According to him, with the rapid development of science and technology, AR and VR will upgrade and prevail in all fields in an all-round way. The new technology can integrate visual, auditory and interactive interactions.

Matthew Turk (Professor at University of California) shared new AR technological breakthroughs with on-site attendees, and commented that birth of AR technology allows the virtual world and reality to interact. AR interaction makes reality distance closer, achieves the effect of super-power transmission, and enables users to enjoy immersive, real-time and remote participation, guidance and cooperation.

As a representative of the capital sector, Michael Kuan (Chairman of Kuan Capital) focuses on “Joint Innovation of China and the World” from the perspective of capital. China is a big country in terms of business startup rather than innovation. In addition to imitation and mergers and acquisitions, it is necessary to vigorously propel Joint Innovation of China and the World so that China can catch up with developed countries in science and technology. Joint innovation is cross-border, interdisciplinary and transnational, which is aimed to leverage the worldwide talent, science and technology and capital to jointly devote to “The Belt and Road”, jointly address the challenges facing the humankind, and jointly launch sharing and win-win.

As a representative of the academic community, Jiangtao (Gene) Wen (Professor of Department of Computer Science and Technology, Tsinghua University; Director of Tsinghua-Microsoft Key Laboratory under Management of Ministry of Education and IEEE Fellow) introduces new dimension for three-dimensional panoramic video to take the world view, describes three-dimensional panoramic video applications in entertainment, documentary, news coverage and other fields, highlights important significance of artificial intelligence and big data input, as well as the involved technical and artistic challenges. He not only introduces the world’s first professional-grade real-time, all-optical 3D panoramic stereo video system, but also showcases fragments for opening concert of La Fête de la Musique 2017 (Shanghai Stop) by means of this system.

As a representative of a pioneering operator in the virtual reality industry, Xin Liu (General Manager of Migu Culture Technology Co., Ltd.) expresses that 5G Network will become future social infrastructure. Its natural advantages and characteristics will effectively promote large-scale popularity of VR/AR/AI applications, and usher in the advent of novelty in the smart Internet era.

On the afternoon of June 27th, four roundtable dialogues were held by the leaders of sub-industries who respectively discussed about four most challenging topics of virtual reality field, i.e., “Virtual Reality Product and Technology Innovations”, “Intelligent Manufacturing and Industry 4.0”, “Virtual Reality + Tourism/Medical Care” and “Virtual Reality + New Form of Performing Arts”. Through roundtable dialogues, guests were not only generally optimistic about the big future of virtual reality + industry integration, but also cheered for those active explorers in various industries.

As another highlight of the 2nd GVRC, the establishment of Migu Glasses Developers Alliance Sub-forum preluded on Developers on June 28th. Migu Video Technology, ODG, Shining Cloud, EON and UCCVR share their own policies and construction outcomes for Migu Glasses Developers Alliance, and provide comprehensive supports for developers in terms of development tools, cloud functions and capitals. Migu Glasses Developers Alliance gathered outstanding industry players, and emerged as a global forefront MR (hybrid reality) and AR (augmented reality) development community. It will not only develop more leading-edge sophisticated solutions to traditional industries (such as medicine industry and automotive industry), but also create the broader “profit prospects” for developers.

On the afternoon of June 28th, Sub-forum on Developers focused on AR/VR commercial application and pan-entertainment. Attendees from various industries began with typical cases, and introduced ongoing and upcoming revolutions of their industries thanks to AR applications.

In this sense, the 2nd GVRC is not only an industry summit, but also becomes a broad platform to pool the global top ideas and share the global broad wisdom. Virtual reality technology suppliers not only discuss about in-depth integration of “VR+” with traditional industries, but also discuss about financing facilitation with capital suppliers”. Traditional industries join hands with virtual reality technology suppliers to jointly build a new industrial model. Capital suppliers meet “Star of Hope” heralding the promising future of global virtual reality. According to Ms. Ling Meixing (Secretary-General of GVRC Organizing Committee), the 2nd GVRC is aimed to trigger “resonance” of global industry, arouse “echo” of industry ideology, establish “symbiosis” of industry mode, and promote “co-evolution” of industry development. When you take this top-level global perspective of virtual reality in advance, VR/AR is so close to you, so embedded into your daily life and dominates the future of our humankind to so sophisticated extent.

This two-day event is brimming with substantial contents, which also boasts many bright spots in innovation of technical means. Conference venue is equipped with the large-screen artificial intelligence translation system provided by Migu Lingxi, which can translate guests’ speeches into Chinese and English (two-way translation). This technology is based on artificial intelligence big data operation, real-time audio comparison, massive thesaurus, real-time translation, real-time editing and real-time release on the screen, which makes communication efficiency and technological level of this international summit elevated to a new level. It is reported that Lingxi Shorthand achieves mandarin recognition accuracy rate of up to 95%. Through the search text, it can also accurately locate the conference audio to replay and carry out knowledge management of the conference. On Migu Lingxi App, lightweight shorthand function can help users quickly record voice contents.

In addition, more than 20 industry giants held the spotlight with their own latest virtual reality research and development fruits on June 27thJune 28th. The exhibition and displaying contents cover VR panorama shooting equipment, all-in-one VR machine, VR game, VR education, VR sports, VR video, VR intelligent hardware, optical research and development, artificial intelligence robot, etc. According to insiders, many of “black horse technologies” are the latest achievements in recent years, which make debut in the 2nd GVRC, and attract widespread attentions from the global virtual reality industry.

It is reported that Economy and Information Technology Commission of Shanghai Municipal Government is Guiding Authority of the 2nd GVRC. The 2nd GVRC is hosted by Economy and Information Technology Commission of Shanghai Pudong New Area, Shanghai Pudong New Area Bureau of Culture, Radio and Television, Jinqiao Bureau of China (Shanghai) Pilot Free Trade Zone Administration, Shanghai Jinqiao Economic and Technological Development Administration Committee, China Europe International Business School, Shanghai Jinqiao Export Processing Zone Development Co., Ltd. and China Mobile Migu Video Technology Co., Ltd. The 2nd GVRC is organized by Shanghai Xuanjing Science and Technology Development Co., Ltd. and Shanghai Digital Content Industry Promotion Center. The 2nd GVRC is co-organized by China Institute of Stage Design, Shanghai Institute of Stage Design, Shanghai Network Audio-visual Association, Shanghai Baoshan Industry Park Administration Committee, Shanghai Northern Suburb Future Industry Park Investment, Development and Operation Co., Ltd., Kuan Capital, Shanghai Shining Cloud Information Technology Co., Ltd., Beijing Cateyes Visual Science and Technology Co., Ltd., Balance Power (Shanghai) Industrial Co., Ltd., Shanghai Henley Electric Co., Ltd., Shanghai Runan Property Development Co., Ltd. and cnlive.

Shanghai Pudong New Area Social Development Foundation is Designated Partner of the 2nd GVRC. Sub-Forum on Developers is co-organized by Virtual Reality Professional Committee of Shanghai Network Audio-visual Association.

If Year of 2016 witnessed “budding period” and “rally period” of the virtual reality industry, Year of 2017 seems more like “adjustment period” and “accumulation period”, as the whole industry is striving to make breakthroughs and expect the early arrival of “explosion period”. Nowadays, seeking after industry-wide breakthrough and grope for the future development trend are not only questions in urgent need of consideration for the Chinese virtual reality industry, but also common questions for global virtual reality peers. At this turning point, Shanghai Jinqiao gives “call for heroes”, and holds this lively GVRC. It is believed that this grand event will change industrial pattern and development direction of the global virtual reality to the utmost extent. Its far-reaching impacts on the whole industry will be also manifested by new breakthroughs of the entire virtual reality realm in the long run. As demonstrated by keywords of the 2nd GVRC—”Intelligence”, “Future”, “Great Integration” and “Great Collaboration”, Jinqiao · Shanghai beside Huangpu River tells a truth: Technology is quite virtual, and the future is more realistic on the horizon here!


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