elit® ultra-luxury Vodka today announced the USA winners of the elit® art of martini competition, which called upon leading bartenders to create the most avant-garde interpretation of the classic cocktail. To start on this journey, participants were invited to create their own take on the martini, using elit Vodka as the main spirit and showcasing a local ingredient. For two months, the bartenders promoted their cocktail in their bars or restaurants to test its popularity with the public before each city competition, where five regional finalists and their martinis were judged by three spirits industry experts.

The following bartenders won over their cities’ discerning drinkers and impressed judges with their inventive takes on a classic. The next stage of the competition will have all city winners present their cocktails in Ibiza, Spain, where they will vie for the world’s most artistic martini.

  • DallasTrevor Landry, DISH restaurants
  • Las VegasSarah Rith, The Dorsey at The Venetian
  • Los AngelesMike West, The Cannery Newport Beach
  • MiamiSeth Weinberg, Fontainebleu Miami Beach
  • New YorkAmanda Toar, One One Four Bar & Lounge at The Marmara Park Avenue

“Reinventing such an iconic cocktail is no easy mission, but each of these bartenders created sheer works of art from the taste experience through to the stunning presentations. The judges were impressed with their original choice of ingredients and the way the unique flavors complemented the ultra-luxury notes of elit Vodka. We look forward to seeing the US finalists take Ibiza by storm in the semi-finals,” said Brent Lamberti, luxury spirits sales director for Stoli Group USA.

The global semi-final and final will take place between 22nd and 24th September and will give city winners the opportunity to elevate their bartending skills to new levels, including mentoring sessions with a world-class chef and showcasing their works of cocktail mastery using a variety of multi-sensory effects. The competition in Ibiza is a once in a lifetime opportunity to meet and be inspired by the world’s leading bartenders and club owners. The winner of the Grand Finale will continue on their journey of artistic discovery by getting the chance to showcase their winning cocktail at the renowned Tales of the Cocktail event in New Orleans in 2018.

Alcohol is known to harm your liver in the long run, and it also causes brain fog. Like the name suggests, brain fog refers to a feeling of mental confusion, it acts like a cloud that impacts your ability to think clearly, as well as your memory. Have you ever noticed that you cannot remember common item names, or you cannot recall certain events or you are not sure whether they were dreams or they actually happened? This might be influenced by the high alcohol intake which impacts the balance of the brain. Fortunately, these symptoms are reversible provided that you stop consuming alcohol, or you limit your intake to one or two drinks per week.

Alcohol causes harm partly as a result of direct damage to DNA caused by its metabolites. Drinking enough to cause a blood alcohol concentration (BAC) of 0.03%-0.12% typically causes a flushed red appearance in the face and impaired judgment. A BAC of 0.09% to 0.25% causes lethargy, sedation, balance problems and blurred vision. A BAC from 0.18% to 0.30% causes profound confusion, impaired speech, e.g., slurred speech, staggering, dizziness and vomiting. A BAC from 0.25% to 0.40% causes stupor, unconsciousness, anterograde amnesia, vomiting (death may occur due to inhalation of vomit (pulmonary aspiration) while unconscious) and respiratory depression (potentially life-threatening). A BAC from 0.35% to 0.80% causes a coma (unconsciousness), life-threatening respiratory depression and possibly fatal alcohol poisoning. As with all alcoholic drinks, drinking while driving, operating an aircraft or heavy machinery increases the risk of an accident; many countries have penalties against drunk driving.

Drinking more than two drinks per day increases the risk of heart disease, high blood pressure, atrial fibrillation, and stroke. The risk is greater in younger people due to binge drinking which may result in violence or accidents. 6% of all deaths are due to alcohol each year. Alcoholism reduces a person’s life expectancy by around ten years and alcohol use is the third leading cause of early death in the United States. Another long-term effect of alcohol usage, when also used with tobacco products, is alcohol acting as a solvent, which allows harmful chemicals in tobacco to get inside the cells that line the digestive tract. Alcohol slows these cells’ healing ability to repair the damage to their DNA caused by the harmful chemicals in tobacco. Alcohol contributes to cancer through this process.

Excessive consumption of alcohol can cause liver cirrhosis and alcoholism. Alcohol’s toxicity is largely caused by its primary metabolite, acetaldehyde, and secondary metabolite acetic acid. A meta-analysis of thousand studies have shown increased cancer risk from consumption of alcohol.


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