It’s no surprise that the color blue is starting to trend in jewelry as it marks the 50th anniversary of tanzanite being founded.  Once a mineral oddity, tanzanite has evolved into one of the most desirable gemstone varieties. Tanzanite is now one of the most popular gemstones after the big four, which consists of diamonds, rubies, sapphires and emeralds.

Tanzanite formed millions of years ago in a metamorphic event under Africa’s largest mountain, Mt. Kilimanjaro. Geological research teaches us that Tanzanite’s geology is distinctive and only found within a very small area on the foothills of Mt. Kilimanjaro.  Two distinct factors contribute to the stones appeal; the chances of it being discovered anywhere else in the world is less than “one in a million” and it’s said that tanzanite is running out completely in the future.

Tanzanite’s popularity is widespread amongst a variety of demographics.  Now attracting a younger audience of millennials who are seeking unique colored stones to express their outspoken personalities.  A popularly searched item on Pinterest, tanzanite is used widely in engagement rings, as graduation gifts and more often statement pieces amongst celebrities.  Dating back to 2013, tanzanite quickly gained popularity as Sarah Jessica Parker flaunted a stunning Tiffany’s tanzanite necklace.  Shortly after, red carpet hotties and designers alike are using this sensational gemstone to make jaw-dropping statement pieces. 

Diamonds International is one of the only jewelry companies to jump on this luscious stone’s appeal by introducing the brand; Safi Kilima Tanzanite.  Celebrating 10 years since its launch, Safi Kilima Tanzanite is or one of the leading tanzanite brand(s) in the Caribbean, Mexico and Alaska.  In 2017, Safi Kilima Tanzanite aims to make it #TheYearofSafi by introducing some gorgeous new jewelry designs.

This year in Alaska, Safi Kilima Tanzanite introduced the “Forget Me Not” Collection exclusive to Diamonds International and Tanzanite International stores.  Featuring the Alaskan flower on a pendant and earrings, this collection is offered in a variety of carat sizes making it the perfect gift to commemorate that special trip.

With over 125 stores, Diamonds International is the largest and most prominent privately held jewelry retailer in the Caribbean, Mexico, and Alaska. Established in 1986 and headquartered in New York, Diamonds International is the world’s largest tax-free, duty-free jewelry retailer providing tourists with an extensive portfolio of fine jewelry and elegant timepieces. Sourcing from the world’s largest and most important mines, while supporting ethical mine-to-market practices, the patented 90 faceted Crown of Light diamond cut and acclaimed Safi Kilima tanzanite collection are both exclusive to the U.S. based fine jeweler.


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