At the 64th annual Cannes Lions International Festival of Creativity, widely regarded as one of the most important global industry awards competitions, BBDO Worldwide was named Network of the Year for a record-setting sixth time.
Nineteen BBDO agencies from around the world combined to win 144 Lions across 24 categories including Creative Effectiveness, Cyber, Design, Digital, Direct, Entertainment, Film, Glass, Health & Wellness, Integrated, Media, Mobile, Outdoor, Print, PR, Radio and Titanium.
Clemenger BBDO Melbourne was named Agency of the Year. The agency won 56 Lions and was responsible for two of the most awarded campaigns of the festival: “Meet Graham” for the Transport Accident Commission of Victoria, Australia and Snickers’ “Hungerithm.” “Meet Graham” won 29 Lions including two Grand Prix in Health & Wellness and Cyber, and 8 Gold Lions. Snickers “Hungerithm” won six Golds and 21 Lions in total.
It’s the second year in a row that a BBDO agency has been named Agency of the Year at this festival (last year’s winner was Almap BBDO in Brazil).
Andrew Robertson, President and CEO, BBDO Worldwide, said, “Let me put it simply: clients are interested in work that works. There is plenty of data to confirm the correlation between spectacular award-winning work and spectacular effects. I am very proud of, and grateful to, all of our award-winning agencies, but I do want to single out Clemenger BBDO’s work. ‘Meet Graham’ is literally unforgettable and saved lives. Snickers ‘Hungerithm’ creatively leverages a powerful platform, smart use of data, and retail integration to deliver spectacular results.”
The list of Lion-winning agencies includes Almap BBDO Brazil, AMV BBDO in UK, ANR BBDO in Sweden, BBDO Argentina, BBDO Bangkok, BBDO Chile, BBDO India, BBDO New York, CHE Proximity in Australia, Clemenger BBDO Melbourne, Clemenger BBDO Sydney, Clemenger BBDO/Touchcast New Zealand, Colenso BBDO New Zealand, Contrapunto BBDO Madrid, Energy BBDO Chicago, Impact BBDO Dubai, Pages BBDO in Dominican Republic, Proximity Barcelona and Proximity Madrid.
Being named Network of the Year at Cannes caps an impressive run by BBDO which earlier topped the Gunn Report as the most creative agency network in the world for the 11th year in a row. It was also ranked the #1 most effective agency network in the world in the Effie Effectiveness Index.
Said David Lubars, Chief Creative Officer BBDO Worldwide, “We are, indeed, a global creative boutique, capable of delivering award-winning work that works for clients anywhere in the world, big and small, global and local, across categories, forms and platforms. But we never want to rest on our laurels. We need to continue to lead the way forward for our clients.”
BBDO Worldwide is part of Omnicom Group, Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate.
Cannes Lions believes that creativity is a powerful force for business, for change and for good in the world. Through our year-round program of Festivals, awards, small-scale events, training courses and digital tools – and though our global network of official Representatives – we aim to inspire, challenge and move the industry forward.
The Lion is recognized globally as the touchstone for creative excellence in communications. It is the award to win. From Digital Craft to Promo and Activation, the Lions honor the best creative work of the year across the whole spectrum of branded communications.