W Hotels Worldwide, part of Marriott International (NASDAQ: MAR), in partnership with Coca-Cola, has unveiled the latest W Sound Suite at W Hollywood. The private music studio and writers room offers hotel guests and musicians alike the opportunity to experience recording like a pro in the heart of global music capital, Los Angeles.
“Los Angeles, like W Hotels, is known for fostering both emerging and iconic talent, which made it the ideal location for our third W Sound Suite” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “W Sound Suites provide a perfect environment for professional musicians to record while on the road, while also being available for hotel guests that want a taste of the limelight.”
The W Sound Suite at W Hollywood follows the opening of the world’s first W Sound Suite last year located at W Bali. In April, the first W Sound Suite in North America opened at W Seattle, and later this month the fourth W Sound Suite will be unveiled at W Barcelona. W Sound Suites are in part the brainchild of the brand’s North American Music Director, DJ White Shadow – the Chicago-based producer best known for his work with Lady Gaga. Under DJ White Shadow’s guidance, each suite has been custom-fitted with professional grade sound equipment from top tech companies in sound production.
“W Sound Suites provide a creative escape for artists on the road,” said DJ White Shadow, North American Music Director, W Hotels Worldwide. “Recording while traveling is an essential part of being a working musician, and having access to a professional music studio while staying at W Hollywood is an incredible asset. So many talented artists come to Los Angeles and now we can be a part of their expressive experience.”
Under his direction, the W Sound Suite has been outfitted to professional specifications in a stylish, comfortable and soundproof space that includes the latest equipment from prominent industry leaders on sound technology. W Hotels and Coca-Cola partnered with Native Instruments and Shure to outfit the W Sound Suite with state-of-the-art equipment including control keyboard, all-in-one DJ system, and professional grade headphones, and microphones. The W Sound Suite will also provide a Yamaha acoustic guitar and Fender jaguar bass for guests and artists to use during their sessions.
The W Sound Suite also features murals from visual artist Bisco Smith, highlighting Coca-Cola’s iconic lyric, “I’d like to teach the world to sing.” For over a century, Coca-Cola has used music to tell the brand’s story, establishing campaigns as part of the pop culture lexicon. The partnership is a perfect match for both brands, both dedicated to fueling music for guests and artists across the world.
“W Hollywood has been a home away from home for musicians since it opened,” said Leon Young, General Manager, W Hollywood. “The hotel is surrounded by the hottest venues, theatres and record labels and hosts weekly music happenings that draw both superstars and stars on-the-rise. The launch of the W Sound Suite at W Hollywood is the next step in making us a true mecca for creativity in Los Angeles.”
Alongside the professional equipment and inspiring décor, the W Sound Suite at W Hollywood is available 24 hours a day and offers the brand’s iconic Whatever/Whenever service. To celebrate the opening, the hotel will also offer an exclusive “Rider Menu” of indulgences inspired by riders provided by musicians before a performance. The menu includes:
- Southern Man // Garlic shrimp and sausage with toast points, whiskey sours
- Ring of Fire // Spiced and salted cashews, sweet and spicy pretzels, heated sweet potato chips, 2 Angel City IPA & 2 St. Archer Pale Ales
- Material Girl // Petit fours, acai sparkling cocktails
- Drunk in Love // Selection of cheeses, bottle of Davis Bynum, Jane’s Vineyard Pinot Noir, Russian River Valley
- Big Pimpin’ //12 West Coast oysters & halibut ceviche served on ice, 750ml bottle of Canard-Duchene Brut
- Party in the USA // Sliders of Coca Cola braised short ribs served with truffle French fries, 750ml bottle of Jack Daniels, 6-pack of Coca Cola cans
Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with over 50 hotels, W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests’ lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand’s super-charged energy celebrates guests’ endless appetite to discover what’s new/next in each destination, to see more, feel more, go longer, stay later. W Hotels Worldwide is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®.
W Hollywood Hotel & Residences is the first branded property providing hotel, retail and luxury for-sale residences in Los Angeles. With 305 guest rooms and 143 W-branded Residences, a signature restaurant, branded 6075-square-foot bliss® spa with retail space and 25-yard lap pool, the $350 million development at Hollywood & Vine offers a world-class lifestyle opportunity boasting W’s signature Whatever/Whenever service; cutting-edge design including contemporary finishes, lush landscaping, artistic flair and innovative living spaces complete with dramatic views, premiere nightlife and exclusive restaurants.