A NIGHT OUT AT THE MOVIES

 

This week, the cutting-edge mobile movie ticketing platform Atom Tickets and T-Mobile launched an exclusive summer movie offer to millions of T-Mobile customers as part of T-Mobile Tuesdays. Their summer series kicked off with the season’s most-anticipated movie, Wonder Woman this week. In addition, Wonder Woman set a record for the most tickets sold to any movie in a 24-hour period on the Atom Tickets app.

The cinema industry comprises the technological and commercial institutions of film-making, i.e., film production companies, film studios, cinematography, film production, screenwriting, pre-production, post production, film festivals, distribution; and actors, film directors and other film crew personnel.

Though the expense involved in making movies almost immediately led film production to concentrate under the auspices of standing production companies. Advances in affordable film making equipment, and expansion of opportunities to acquire investment capital from outside the film industry itself, have allowed independent film production to evolve. Hollywood is the oldest film industry of the world and the largest in terms of box office gross and number of screens.

Currently, the largest markets by box office are United States, China, United Kingdom, Japan and India; and the countries with the largest number of film productions are India, Nigeria, and the United States. Other centers include Hong Kong and in Europe the United Kingdom, France, Italy, Spain, and Germany are the countries that lead movie production. The worldwide theatrical market has a box office of forty billion euros annually.

Distinct from the centers are the locations where movies are filmed. Because of labor and infrastructure costs, many films are produced in countries other than the one in which the company which pays for the film is located. For example, many U.S. movies are filmed in Canada, many Nigerian movies are filmed in Ghana, while many Indian movies are filmed in the Americas, Europe, Singapore etc.

There is a theme to Dwayne Johnson’s life, and that theme is never settling. Johnson vividly remembers a moment in the mid-90s when he was being driven back home to Tampa, Florida, by his father after getting cut from a Canadian Football League team, his dreams of an NFL career dashed. He looked in his wallet and saw he only had seven dollars left. That stuck with him, and it has fueled him ever since.

Fast forward to today. The Rock has become a household name as both a wrestling legend and a global movie star. Perhaps less well known is that Johnson and his business partner, Dany Garcia, have quickly gained ground in Hollywood as producers, too. Their production company – aptly named Seven Bucks Productions – is behind many of Johnson’s most high-profile projects, including this year’s Central Intelligence, next year’s Baywatch, and HBO’s most popular half-hour series in years, Ballers. Now the duo has set its sights set on conquering the online world, launching a digital channel named Seven Bucks Digital Studios this past summer.

The power in the entertainment industry is shifting to the superstars, and the smartest among those stars are finding ways to capitalize on that trend and emerge as business leaders. Dwayne Johnson is a key example—he is an extremely talented individual stepping up by not only excelling on the creative side, but being serious about the business side, too.

Dany Garcia is the woman behind the Rock, and an incredibly accomplished executive in her own right. Hers is a path that might look a little more familiar to business world: she studied finance and marketing at the University of Miami, worked at Merrill Lynch, and founded her own wealth-management firm, all before Dwayne asked her to take over the management of his enterprise. That she’s also Dwayne’s ex-wife and that they have a terrific working relationship makes the story really unique.

Stars like Johnson build a successful media business that cuts across film, television, and online media. Johnson was the first A-list actor to launch a digital channel. It will be interesting to analyze how that move fits into the broader picture of how his brand and company are evolving. Dwayne’s career speaks for itself. And Dany is running a billion-dollar business, all while competing as a professional bodybuilder. They’re both grabbing every opportunity available to them and are running with it, full speed ahead. It’s incredibly inspiring.

T-Mobile customers were able to redeem the exclusive offer from the T-Mobile Tuesdays app and purchase their tickets on the Atom Tickets app to be used during the film’s opening weekend, June 2–5.

Upon purchasing their ticket, users were introduced to Atom’s unparalleled moviegoing experience that includes one-tap purchasing, concessions ordering and bypassing the lines at the theater. Atom users enjoy the VIP treatment at movie theaters even during the busy opening weekend for one of the hottest new movies.

“Working with Warner Bros. Pictures and T-Mobile allows us to introduce our exceptional service to millions of movie lovers while rewarding them with an exclusive offer to see Wonder Woman,” said Ameesh Paleja, CEO and co-founder, Atom Tickets. “It’s a win-win.”

With Atom’s social invite feature, users can purchase their ticket and also invite their friends to go to the movie without paying for them. This process eliminates IOUs and allows groups to easily reserve seats together—a crucial benefit for highly anticipated box office releases.

“We’re extremely proud of Wonder Woman and really thrilled to know that moviegoers around the country are as enthusiastic to see it as we are to share it with them,” said Jeff Goldstein, President of Domestic Distribution, Warner Bros. Pictures. “Atom Tickets has found a great means of reaching our audience and we look forward to working with them again in the future.”

Atom Tickets re-imagines the most convenient way for users to plan a night out at the movies. The free app and website provide relevant reviews, trailers and synopses to help customers make the best decision on what to see. Moviegoers may then invite friends (via Facebook or their contact lists) to purchase their own tickets to join them. Atom offers streamlined ordering of tickets and concessions from any Android or iOS phone. At the theater, users go directly to the ushers and concession counters, where they simply scan a QR code at tablet kiosks. Paper tickets and IOUs have been replaced by Atom’s innovative platform, which keeps all plans, messaging, payment and tickets in one place.

Atom Tickets is the first-of-its-kind theatrical mobile ticketing platform. Through its patent pending recommendation and personalization technology, Atom Tickets allows consumers to search for films instantly, invite friends, buy tickets, pre-order concessions and more. Enabled on more than 16,500 screens across the U.S., the platform’s innovative marketing capabilities help studios, exhibitors and brands maximize revenue opportunities. 

Gal Gadot returns as the title character in the epic action adventure Wonder Woman. The film also stars Chris Pine, Robin Wright, Danny Huston, David Thewlis, Connie Nielsen and Elena Anaya. Patty Jenkins directed the film from a screenplay by Allan Heinberg, story by Zack Snyder & Allan Heinberg and Jason Fuchs, based on characters from DC Entertainment. Wonder Woman was created by William Moulton Marston. The film was produced by Charles Roven, Zack Snyder, Deborah Snyder and Richard Suckle, with Stephen Jones, Geoff Johns, Wesley Coller, Jon Berg and Rebecca Steel Roven serving as executive producers.

Warner Bros. Pictures presents, in association with Tencent Pictures and Wanda Pictures, an Atlas Entertainment/Cruel and Unusual production, Wonder Woman. The film opens worldwide beginning June 2, 2017, and will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. It is rated PG-13 for sequences of violence and action, and some suggestive content.

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