The term “link building” carries a negative connotation to it in digital marketing circles. It’s not because of its effectiveness, but rather, it’s because of the poor techniques that many used in the past to generate results. Generating inbound links to your website is still the most powerful way to increase your site’s authority and rankings.
Have you ever looked at the most popular keywords in your vertical? Finding low hanging fruit with keywords that have less competition can be a great way for your site to see quick results with your inbound marketing efforts. Are you running link audits to clean up any spammy links? The quality of your backlinks is just as important as the quantity, so conducting audits and disavowing poor links can improve your results just as much as landing a link from an authority site.
The infographic above walks you through some strategies that will help you increase the quality and breadth of your link profile. From outreaching, link monitoring, and influencer marketing, there are several white-hat link building strategies that still work.
Prioritizing the mobile search index over desktop could be seen as a natural progression in Google’s quest to create a better mobile search experience. Google is going mobile-first, which is something the company has long encouraged site owners to do. Google splitting its search index is also a sign of the company adapting to the paradigm shift of mobile search overtaking desktop search.
Having a separate index for mobile creates an opportunity for Googlebot to strictly crawl the responsive/mobile version of a web page and index it accordingly. This could lead to Google delivering better mobile-optimized content to people searching on smartphones. In addition, with expedited indexing, Google can get breaking news out to users faster than ever before.
With the split of Google’s search index, the company is making an emphatic statement that mobile search is more important than desktop search. Google prioritizing mobile over desktop sends a message that SEOs and site owners should do the same. At the very least, this means having either a mobile or responsive version of your website. However, that’s just the bare minimum.
Having a mobile-optimized website is not enough. Speed also matters — not just to Google’s ranking algorithm, but to users as well. According to Google, 53% of users will abandon a site or web page if it doesn’t load within 3 seconds.
Google punishes sites that display pop-ups. Marketers need to be selective about how they use pop-ups and take a more considered approach when it comes to the user experience. No-one wants to create a bad user experience, because it can be detrimental to credibility, performance, and conversions.
It would be wise to consider when a website pops up. In order not to disrupt the journey and experience, you would want to prevent the pop-up from appearing immediately. And, of course, you would also want to prevent the pop-up from appearing on the next visit if the user had either signed up or dismissed it.
The new signal in Google’s algorithm is just one of hundreds of signals that are used to determine rankings, so pop-ups could make up a small percentage of the overall score. If a site’s content is relevant, gets lots of clicks and has a decent dwell time, it may still rank highly.
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Sponsored posts in https://venitism.wordpress.com can be the means by which a brand shapes and impacts business and consumer landscapes. Sponsored posts can be a thoughtful investment in a company’s legacy. Armed with quality sponsored posts, corporations can become thought leaders, change agents, and experts. They can, in fact, become enlightened. Branded content is a powerful movement, and for good reason. In an always-on digital world, netizens have places to go and destinies to meet. To get their attention, you have to offer something valuable in return with no more than a couple links. Great stories persuade by uniting an idea with an emotion. Weave a story with information that makes your audience’s heart beat faster, and you have a good chance of winning them over.
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