DIGITAL INNOVATION

Mark Toney, a 20-year media and digital media veteran announced today the launch of a new digital innovation consultancy, Lucé Media. Lucé Media’s niche focus provides a complete digital metrics solution to drive the development of new ideas, products and services for companies looking to rapidly expand and grow in the digital and social space.  

As a digital consultancy, Lucé Media’s will help clients not only see big opportunities headed their way – but to help provide the metrics, expertise and resources to capitalize on those opportunities.  Lucé Media has been involved in the development of social media metrics companies, that lead the way in terms of maximizing their client’s social engagement. In addition, the company has collaborated with the nation’s foremost expert in SEO Digital Management Presence – Advice Local. This information combined with website analytics and mobile data yields Luce’ Media clients a 360-degree view of new and existing opportunities.  Lucé Media also offers consultation, training and leadership programs for companies wanting to grow their digital footprint.

Lyn Plantinga, a General Manager in Nashville, TN. describes how Mark Toney and his team “guided our focus and helped us grow to levels that led the nation.” She goes on to say the Lucé Media team “has a deep understanding of the real metrics for digital success and has kept our eye on the prize.”

Lyn Platinga, General Manager – WTVF

Lucé Media will initially launch with six team members positioned with experience in creating successful digital products.  His most recent companies are ShareRocket and Digital Information Group.  Other team members include Jason Weaver a serial entrepreneur with a wealth of digital successes under his belt.  Weaver created Shoutlet and recently sold that company.  Andrea Cooper brings strength and years of experience from Walmart corporate headquarters. The team is bolstered with award winning talent in on-air work and blogging through talented Maria Lucé and Chris Yates, who brings years of video magic and editing with companies across America.  Finally, Brent Martin is a private equity/venture capital expert who works with several funds as well as his own set of startup companies.  With a combined experience of more than 125 years – the team at Lucé Media will help existing companies as well as visionary startups strategically build major digital businesses and products.

Lyn Plantinga, a General Manager in Nashville, TN, describes how Mark Toney and his team “guided our focus and helped us grow to levels that led the nation”. She goes on to say, “The Lucé Media team has a deep understanding of the real metrics for digital success and has kept our eye on the prize.” Lucé Media challenges clients to think differently while bringing new perspectives and innovation through strategic profit-altering conversations.

Lucé Media is a digital innovation consultancy firm providing complete digital metrics solutions- that drive the development of new ideas, products and services for companies looking to expand rapidly in the digital and social space. Services include content marketing and optimization, digital presence management, social media strategies, complete video and multi-media campaigns.

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