Describing 10 Reasons Why Your Company Should Invest In SEO (Search engine optimization). Have a look! Prioritizing the mobile search index over desktop could be seen as a natural progression in Google’s quest to create a better mobile search experience. Google is going mobile-first, which is something the company has long encouraged site owners to do. Google splitting its search index is also a sign of the company adapting to the paradigm shift of mobile search overtaking desktop search.
Having a separate index for mobile creates an opportunity for Googlebot to strictly crawl the responsive/mobile version of a web page and index it accordingly. This could lead to Google delivering better mobile-optimized content to people searching on smartphones. In addition, with expedited indexing, Google can get breaking news out to users faster than ever before.
With the split of Google’s search index, the company is making an emphatic statement that mobile search is more important than desktop search. Google prioritizing mobile over desktop sends a message that SEOs and site owners should do the same. At the very least, this means having either a mobile or responsive version of your website. However, that’s just the bare minimum.
Having a mobile-optimized website is not enough. Speed also matters — not just to Google’s ranking algorithm, but to users as well. According to Google, 53% of users will abandon a site or web page if it doesn’t load within 3 seconds.
Google punishes sites that display pop-ups. Marketers need to be selective about how they use pop-ups and take a more considered approach when it comes to the user experience. No-one wants to create a bad user experience, because it can be detrimental to credibility, performance, and conversions.
It would be wise to consider when a website pops up. In order not to disrupt the journey and experience, you would want to prevent the pop-up from appearing immediately. And, of course, you would also want to prevent the pop-up from appearing on the next visit if the user had either signed up or dismissed it.
The new signal in Google’s algorithm is just one of hundreds of signals that are used to determine rankings, so pop-ups could make up a small percentage of the overall score. If a site’s content is relevant, gets lots of clicks and has a decent dwell time, it may still rank highly.
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